Web design should begin and end with what users need. By using analytics and user centered design principles, I can take a good page and make it great.
My web design principles:
- Data from analytics, user testing and surveys guides the process
- Clean designs help guide page visitors
- Write in Plain Talk to make it easy to scan, even if the audience is full of experts on the topic
- Know every single document, image and piece of text you own
The tools I love to use:
- HTML and XHTML
- CSS
- SQL Server
- WordPress.org and .com
- Google Analytics
- Crazy Egg
- Site Improve
- GovDelivery
- Survey Monkey
- Adobe Dreamweaver, InDesign, Illustrator and Photoshop
- Microsoft Office Suite (including Word, PowerPoint, Excel, Access and Publisher)
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